Public Affairs Narrative Building, Including Sustainability Integration

My Approach and Services

I help organisations build coherent narratives that include integrating their sustainability goals, actions, and achievements into their public affairs strategies. This ensures a strong, unified message that resonates with stakeholders. I leverage AI tools to test and refine messaging for maximum alignment with stakeholder values.

In practice, this means:

• Sustainability Narrative Development: Crafting sustainability narratives that align with both corporate objectives and public affairs initiatives.

• AI-Enhanced Message Testing: Using AI-driven tools to assess and refine narrative effectiveness, ensuring messages resonate with key stakeholders.

• Consistency Across Teams: Developing tools and frameworks to ensure consistent, strategic, and impactful messaging across sustainability, communications, and public affairs teams.

• Workshops and Facilitation: Facilitating workshops to align sustainability goals with public affairs and corporate messaging for effective external engagement.

• Comprehensive Planning and Mapping: Offering support for ESG and CSRD reporting, stakeholder engagement planning, and risk and opportunity mapping to align messaging with strategic priorities.

The Value I Bring

• Clear and Consistent Messaging: I help organisations craft compelling sustainability narratives that build trust and enhance reputations.

• Strategic Alignment: By integrating sustainability into public affairs, I ensure communication aligns with corporate goals and stakeholder expectations.

• Continuous Improvement: Using AI tools, I provide continuous feedback and refinement to improve the impact and effectiveness of sustainability messaging.